You need her. You want her. You want to be her. And no, we’re not talking about your latest celebrity crush. Although, she’s definitely an icon worth hyping. A beauty in the kitchen and a beauty on the cutting board. The point is, she’s sharp! Who is she? Victoria. She is the kitchen knife of celebrity crushes. But unlike a celebrity, you can have her. Victoria will change your kitchen game like no other.
Through Victorinox’s Instagram story, the viewer will be introduced to a familiar yet new persona. Victoria the Victorinox knife has her life together, and can help you get there too.
When you’re on the road we get you have a million things to think about all while you focus on getting to your destination. But this billboard showcasing Victoria the Victorinox knife will get you focused on the important task at hand; buying a Victorinox knife.
Cooking icons have cooking icons they look up to, one of them just so happens to be Victoria. Unlike them, you can meet her and she can upgrade your life like an influencer’s Instagram feed.
You want to be just like the Hollywood celebrities that have been on the cover of Vogue because being mainstream is popular. Just like you, your kitchen wants to be like Victoria in this magazine, don’t be the downfall of your kitchen’s icon.
When you’re looking for a new recipe for the holidays that’ll impress your family, you’re going to need to go to the root of the problem; it’s your knife, not your cooking. Before you start the recipe with flour, start it off with a Victorinox knife.